![]() In 1963, Ogilvy, Benson & Mather billed for $55m and had nineteen clients, of which Chase, Standard Oil (NJ), Shell, KLM, Rolls-Royce and Guinness. II - Ogilvy founded his agency in 1948 with $6,000 and the financial backing of his brother, Francis, then MD at Mather & Crowther, an advertising agency in London. Ogilvy articulates the ten anchors that underpinned the corporate culture of his agency’s 497 employees in 1963: they work hard, combine intelligence with intellectual honesty, put passion in what they do, do not soak up to their bosses, are self-confident, do not hire their spouses but future successors who they build up, have gentle manners, are well-organised and deliver work on time. I - Managing an advertising agency is like managing any other creative business. ![]() In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media. ![]()
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